Mamaearth’s ₹1,000 Crore Journey: How the Skincare Brand Became a D2C Giant

Mamaearth launched in 2016 with toxin-free baby care products.

The Beginning

Mamaearth focused on safe, natural, and chemical-free ingredients.

Natural Ingredients

Mamaearth expanded into skincare, haircare, and wellness products.

Expansion

Micro-influencers and moms helped build Mamaearth's brand.

Influencer Marketing

Onion Hair Oil and Vitamin C Serum gained huge popularity.

Top-Selling Products

Mamaearth hit a ₹1,000 crore valuation by 2021.

Rapid Financial Growth

Expansion into Southeast Asia, the Middle East, and more retail stores.

International Plans

Focus on eco-friendly innovation and product expansion continues.

Future Goals

Mamaearth became a plastic-positive, eco-conscious brand.

Sustainability