Zivame’s ₹1,000 Crore Revolution
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Zivame launched in 2011 to provide private, judgment-free online lingerie shopping.
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Zivame revolutionized how women shop for lingerie in India.
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A wide range of sizes, from petite to plus-size, made everyone feel included.
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Zivame used data to create well-fitting lingerie for all body types.
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Zivame empowered women with resources and fit advisors for better choices.
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Zivame introduced physical stores for women who prefer trying on lingerie.
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By 2021, Zivame was valued at ₹1,000 crore and acquired by Reliance Retail.
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Zivame plans to introduce eco-friendly products and processes.
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