Wakefit’s ₹600 Crore Journey: Revolutionizing Sleep Solutions in India
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Wakefit started in 2016 to offer affordable, high-quality sleep solutions.
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Identified a gap between expensive and low-quality mattresses.
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Wakefit used memory foam and orthopedic support in its mattresses.
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Educated customers about sleep quality and offered a 100-day trial.
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Wakefit added pillows, bed frames, and other sleep accessories.
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Reached ₹600 crore in revenue by 2022 through rapid growth.
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Secured ₹65 crore in 2018 and ₹185 crore in 2021.
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Expanding internationally and increasing offline presence in India.
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