Rage Coffee’s ₹100 Crore Journey: Revolutionizing India’s Coffee Market

Rage Coffee introduced plant-based, vegan-friendly coffee in 2018.

Unique blends like Irish Hazelnut and Mint Mocha set Rage Coffee apart.

Focused on fitness enthusiasts and young professionals.

Eliminated middlemen for better pricing and customer control.

Built a loyal customer base with regular deliveries of favorite blends.

Collaborated with influencers and fitness enthusiasts to build visibility.

Positioned as more than just a coffee brand—it's a lifestyle choice.

Reached ₹100 crore in revenue by 2022 through strategic growth.

Aiming to introduce wellness drinks and supplements.