The Best Times to Post on Social Media in 2025: Expert Insights & Data-Backed Strategies

As a social media marketer or someone working on building your brand’s online presence, you know it’s not enough to simply post content — timing is everything. While posting frequency and content quality are essential, the best times to post on social media 2025 play a crucial role in maximizing engagement and reaching your audience when they are most active.

Trying to determine the optimal posting times can feel like a guessing game, but the good news is, you don’t have to navigate this alone. According to GB DIGITAL 2025 Social Media Trends report, nearly 29% of marketers believe that a data-driven marketing strategy is key to success. Fortunately, there is a wealth of data available to help you pinpoint the best times to post, how often to post, and even what type of content works best.

Best Times to Post on Social Media 2025

1. Instagram
   • Peak days: Fridays.
   • Best times: Early mornings (7-9 AM) and early afternoons during weekdays.
   • Avoid: Sundays and midnight/1 AM posts.
2. Facebook
   • Peak days: Fridays.
   • Best times: Late mornings (9-10 AM).
   • Avoid: Weekends and late night posts.
3. TikTok
   • Best times: Early in the week (mornings), weekday afternoons, and Sunday evenings.
4. X (formerly Twitter)
   • Best times: Late mornings and early afternoons on weekdays. Frequent posting works well here, so you don’t have to worry about strict time windows.
5. LinkedIn
   • Best times: Weekdays between 10 AM and 12 PM.
   • Avoid: Sundays, Saturdays, and Mondays.
6. Pinterest
   • Best days: Fridays, Tuesdays, and Thursdays.
   • Best times: Late afternoons and early evenings.
7. YouTube
   • Best times: Friday afternoons and between 9 AM and 12 PM on weekends.

In-Depth: Best Times to Post on Each Social Media Platform

Instagram

With over 2 billion active users, Instagram continues to be a powerhouse for marketers, especially for visual content. The best time to post is generally between 7 AM and 8 AM on weekdays, with Friday being the best day for engagement.

Based on data from Buffer, the worst times to post are between 11 PM – 1 AM. Many marketers, including those from SocialBee and SocialPilot, recommend posting between 7 AM and 9 AM for maximum visibility.

Experts like Later even suggest 5 AM as a good time for early risers.

However, engagement spikes not only in the morning but also during late afternoons and evenings when users wind down from work and school.

Best Time to Post on Facebook

Similar to Instagram, Facebook’s prime times for engagement are between 9 AM and 10 AM, with Fridays being the best day for posting.

SocialBee’s research highlights that Mondays through Fridays are ideal, particularly between 1 PM and 4 PM. Avoid late-night posts (especially from 11 PM to 12 AM) and weekends.

Alex Ugarte, operations manager at London Office Space, finds that posting between 1 PM and 3 PM on weekdays works best because it aligns with users’ break times when they are most likely to engage.

Best Time to Post on TikTok

TikTok has skyrocketed in popularity, especially among Gen Z and Millennials. For maximum engagement, post between 10 AM and 6 PM on Tuesdays and Thursdays, as reported by SocialPilot.

Studies from Buffer and Hopper suggest posting Sundays at 8 PM and Tuesdays at 4 PM for optimal reach.

As TikTok is a dynamic platform with constant activity, posting multiple times a day can be effective. However, experiment to find what works best for your audience.

Best Time to Post on X (Formerly Twitter)

On X, posting mid-morning (11 AM) and early afternoons (3 PM) on weekdays yields strong engagement. Fridays are generally great for peak times.

Because X is more conversational and fast-paced, you don’t have to worry about strict time windows — feel free to post more frequently to keep up with the rapid flow of content.

Best Time to Post on LinkedIn

LinkedIn is a professional platform where users check in during work hours. According to CoSchedule, the best times to post are between 10 AM and 12 PM, Tuesdays, Wednesdays, and Thursdays.

Avoid posting on Mondays and Sundays, as users are either too busy or in weekend mode. Buffer also highlights 10 AM – 11 AM on Tuesdays as ideal for visibility.

Best Time to Post on Pinterest

For Pinterest, Fridays, Tuesdays, and Thursdays are the best days for engagement. The best time for posts is during the late afternoon and early evening.

SocialPilot suggests posting at 8 PM on Mondays and Tuesdays for optimal reach.

Best Time to Post on YouTube

With over 2.7 billion monthly users, YouTube continues to grow as a dominant platform. Buffer reports that 3 PM to 4 PM on Fridays sees the highest views for posted videos.

On weekends, 9 AM to 12 PM is ideal for capturing weekend traffic. Keep in mind, posting on a regular schedule is key to maintaining an engaged audience on YouTube.

Creating an Effective Posting Schedule

Even though optimal times vary, the key to success lies in consistency. Start by adhering to general best practices, then monitor your engagement data to tailor your approach. Experiment with different times and track performance to identify your unique audience’s habits.

Once you begin regularly posting and gathering data, you’ll have a clearer picture of your audience’s preferred times and content types.

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Final Takeaway: Data is Your Best Friend

While these statistics give you a good starting point, the real magic happens when you test, analyze, and adjust based on your audience’s behavior. Social media algorithms are ever-evolving, so tracking performance is crucial to staying ahead of the curve.

Your social media strategy doesn’t have to be a guessing game. By using the right data, you’ll turn timing into a competitive advantage.

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