Sugar Cosmetics’ ₹500 Crore Journey: How the Brand Redefined Beauty in India

Sugar Cosmetics was launched in 2015 to fill a gap in India’s beauty market.

Focused on delivering high-end experiences at budget-friendly prices.

Hits like the Matte As Hell Lipstick and Ace Of Face Foundation.

Sugar built a strong online presence on major platforms.

Collaborated with influencers to resonate with younger audiences.

Reached this revenue mark through online and offline sales.

Sugar competed with international brands by focusing on Indian consumers.

Scaled successfully from an online-first brand to an offline retail presence.

Focus on clean beauty and eco-friendly packaging.